Kodachrome Coffee will offer the same Java as Zen in South Bend, but new projects are underway
SOUTH BEND – For years, Zen Cafe owners received questions regarding the name of the business, with some wondering if it was a Buddhist business or a yoga studio.
âWhen we were traveling and wanted to talk to another cafe or roast about the supply of green coffee, every time I mentioned the Zen Cafe, it was so common that it could be seen going in one ear and out through the ear. ‘other,’ said owner Shaun Maeyens. âSo when it came to brand weight, we needed something that not only defined us, but was eye-catching and unique as well. “
As a result, owners Maeyens and her partner Kristin Brinley are in the process of rebranding Zen Cafe as Kodachrome Coffee.
The name – based on a type of color photographic film developed by Kodak – represents a more complete and accurate representation of what the company has become since its inception, Brinley and Maeyens said.
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When Maeyens started in business over ten years ago, the company initially focused on wholesale – the sale of beans that he had selected directly from coffee growers in Central America.
But now it has grown beyond wholesale into a community cafe where every day the space at 530 E. LaSalle Ave. is filled with a variety of customers ranging from natives of the South Older bend to young professionals and high school and college age students.
The creation of this space was intentional with Brinley and Maeyens saying they wanted to become a bridge between college students and locals in a way the old Lula’s Cafe had accomplished before.
âThere was just something really special about it and the intentions behind it, to draw it out so that everyone could feel welcome,â Brinley said.
“We are not trying to imitate him,” Maeyens said.
“But we’re trying to take the lead, because it doesn’t exist anymore, and at least be part of that bridge.”
Inside, Mid-Century style furniture designed by local designer Matthew Stackowicz makes the modernized space feel warm, and items created by local artisans are also scattered and available for purchase.
âReally, it’s about capturing memories and all kinds of stuff,â Brinley said. âPeople come together over coffee and photographs, create memories and make connections with each other. â¦ We really wanted to bring that perspective that we are here for everyone, with everyone, and we really want to create those memories alongside them and also have a space for people to come in and feel free to move towards that. what will this space be.
The blends and coffee products will remain the same, reassure Maeyens and Brinley, but other changes are also planned. Over the next few weeks, the espresso bar in the northern part of the space will be under construction as it is pushed back eight feet to allow more seating space. During this five week period, the espresso bar will be moved to the roasting area, which will eventually have its own redesign, where training, research and development and plans to expand education will take place. .
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âIt’s a way for wholesale customers to come here and not just try the coffee, but give them a live setting on the espresso machine to give them a real coffee setup,â Maeyens said.
The owners are also planning to introduce a menu of dishes, saying the options will be ‘not that traditional’ but have not provided any further details, with Brinley saying, ‘We’ll get back to you on that.’
A second location is also in the works, as Kodachrome owners are currently negotiating plans to open inside the Studebaker 84 building on Lafayette Boulevard, where Purdue Polytechnic and businesses such as The Tribune and Em En also reside. Studios.
âWe will continue to grow and meet the needs of our community. (We ask customers to) please indulge us as we go through this, âsaid Brinley. âIt’s just more true to who we are and more inclusive for the whole community, and that’s very important to us. “
âAnd that they can still get the same cup of coffee that they’ve been helping themselves to for the past 12 years,â Maeyens said.
Maeyens and Brinley said they plan to fully transition to the Kodachrome Coffee name and logos by the end of April. Construction of the space is also expected to be completed within this time frame.
Contact Mary Shown at 574-235-6244 and [email protected] Follow her on Twitter: @maryshownSBT and @marketbasketSBT.
This article originally appeared on South Bend Tribune: Zen Cafe in South Bend to become Kodachrome Coffee