Lombok’s Robusta coffee to be promoted at MotoGP 2022: Minister
Therefore, I recommend strengthening the production of the robusta variety from now on.
Jakarta (ANTARA) – The Minister of Cooperatives and Small and Medium Enterprises (SMEs), Teten Masduki, has encouraged robusta coffee from Lombok Island, West Nusa Tenggara to be one of the main products to be promoted during the MotoGP 2022.
“Producers of robusta coffee and other types of coffee in Lombok Island need to present their products in a more modern and elegant way during the MotoGP event to be held in March 2022,” Masduki noted in a dialogue with the association of coffee producers at the head. from the West Lombok district office, quoted in a press release received here on Thursday.
The minister suggested coffee industry players to maximize their business by opening more shops in Lombok region as part of the implementation of the international racing event which is expected to be watched by 100,000 spectators.
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“If tourists stay in Lombok for a week and drink coffee twice a day, coffee industry players can make significant profits. Also, cafes should be decorated with modern design,” he said. points out.
Nationally and internationally, robusta coffee has a fairly high market share, so the product is economically superior to other varieties.
Therefore, the minister is optimistic that coffee growers in Lombok would be serious about maintaining the productivity and quality of the coffee variety.
Masduki felt that the robusta variety is easier to grow, especially as global temperatures continue to rise, making it difficult to produce arabica coffee which must be planted in a cooler climate in the highlands at about a thousand feet above sea level.
“Therefore, I recommend strengthening the production of the robusta variety from now on,” he remarked.
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Meanwhile, Lombok Specialty Coffee Association President Doddy Adi Wibowo has echoed his team’s desire to bring its best coffee products, especially the robusta variety, to market at the upcoming MotoGP event.
Currently, Lombok’s robusta coffee production reaches three thousand tons each harvest season, with most of it being absorbed by markets in Java regions and overseas, he noted.
Thus, Wibowo is optimistic that the government would be able to provide integrated infrastructure for coffee plantation areas along with cheap logistics and fertilizers to boost farmers’ productivity to meet the demand of domestic and international markets. .
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