United Media Asia to build production facility in Bali – The Hollywood Reporter
Southeast Asian content producer and financier United Media Asia, which entered into a strategic partnership with Hollywood agency CAA in 2020, on Friday unveiled in Cannes its intention to build a large-scale film and television production facility. scale in Bali, Indonesia.
The company said in a statement that it had the explicit support of Indonesian Tourism and Creative Economy Minister Sandiaga Uno, a potential successor to current Indonesian President Joko Widodo.
“I am very pleased to see United Media Asia’s efforts to build and cultivate Bali as a world-class hub for international content,” Uno said in a statement provided by CAA to the international press in Cannes. “UMA is a promising company with an advanced vision to promote Indonesia’s best assets in art, creativity and culture while bridging the gap between Asian creation and Hollywood filmmaking. “
Last year, CAA signed an agreement with UMA that has been described as non-exclusive, involving CAA representing and arranging funding for the company’s film and television production, as well as advising on its overall entertainment strategy in Southeast Asia. South East.
Founded in 2018 by CEO Michy Gustavia, UMA is backed by a $ 20 million investment fund and focuses on local language content for the fast growing Indonesian market. The company has made it clear that a large part of its growth ambitions are rooted in Indonesia. The country is home to nearly 270 million people, with a demographics that skews young people. A steady expansion of the country’s film screening infrastructure has propelled box office growth into the double-digit percentage range in recent years.
Currently, Indonesia is grappling with a devastating wave of COVID-19, which threatens to overwhelm the country’s fragile public health systems. The holiday island of Bali, however, was less hard hit than the main island of Java.
“Through their productions, WBU will employ thousands of local talents to support Bali’s economy, which has been severely affected by the global pandemic,” the CAA statement said. “Bali is the perfect place to create a production destination; in addition to adhering to strict health protocols, it is an unrivaled destination for producing sustainable content.